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PS3/01 "Jade Carbon"AT SEVENFRIDAY (WE MAY BE SWISS BUT) WERE NOT CARBON NEUTRAL! In fact, quite to the contrary, we have long been fans of carbon, not the kind of molecule common to all human beings! No. Nor the carbon compressed over time to become a precious diamond. Another resounding NO to the great annoyance of our loved ones! No. Were evidently talking about the one and only carbon relevant to us watch aficionados. The kind of composite material which is woven,

With recycling emerging as a result of industrial design

ME3/01 takes this concept to the boot of Europe

with which you can start your digital journey

The addition of the stainless steel bracelet to the PS1/01 turns it into a definitive statement piece

both are made for that special summer fun

And that’s something that describes our newest timepiece

you can’t help feeling like a gunslinger fondling his six-shooter

stainless steel components

Colorful splash on a gloomy day

Inspiration: The Tuxedo

The launch of the ME-Series is around the corner and will include two models

inner circle in brushed galvanic gold features typical numerals of the period